Brand Manager

Category: 
Food & Beverage
Job Location: 
Pleasant Prairie, WI

Are you highly motivated, organized, and want to join an established, growing company?  Do you enjoy working in a team atmosphere?  If you would like to be part of a successful team with aggressive expansion, innovative, and technology initiatives, then you could be what our client is looking for to fill their Brand Manager.  This position is with an innovative food company that manufactures and markets clean label, high quality, high pressure processed refrigerated foods and cold pressed juices. Fast growing company that focuses on state of the art processes, eco-friendly initiatives and food safety as a priority.  Management’s decades of collective experience and rapidly expanding business provides a great opportunity to grow with a well-positioned company. This is an excellent opportunity that offers a competitive compensation package.  If this is for you or someone you know, please forward a current resume to tim@pointonerecruiting.com          

 

Summary

The Brand Manager leads product strategy and key initiatives at the national and regional levels to drive profitable growth for client retail Customers while building the brand equity. This person also delivers against brand strategy by partnering with internal and external agency partners (Planning, Creative, Media, and Production) to develop, recommend and execute comprehensive integrated marketing calendars. This includes overseeing development of marketing materials, field communication, retailer sell-in, execution and measurement of results. The Brand Manager will also help lead new product development and renovation strategies and will work closely with the marketing team, Agency partners, field sales and retail partners.

 

Description

Strategy and Marketing Plan Development

Responsible for developing integrated marketing solutions in designated segments and markets/Customers that translate/optimize national brand strategy to local market conditions and retail to drive distribution/sales and delight consumers. 

 

Business Management

Monitor all aspects of the product’s financial targets (revenue, profit, planning, etc.) 

Develop & manage marketing and innovation budget(s) 

  

Insights & Analytics

Work with research team to understand what insights are already available and to develop a learning plan to close knowledge gaps 

Analyze market dynamics and develop monthly summary of trends and implications 

  

Innovation & Project Management

Analyze new growth platform territories and develop recommendations for client

Build new product pipeline against assigned platforms 

Responsible for the product development process (new product and renovation projects) from creation to retail execution along with cross functional internal teams

Creative Development & Marketing Communications

Develop integrated marketing plans along Consumer & Shopper path to purchase to achieve business objectives and build brand equity 

Collaborate with Agency and internal resources to develop creative content for all elements of integrated marketing plan, ensuring all creative is consistent with the master brand architecture and positioning 

Track and evaluate effectiveness of all elements of the marketing plan to improve ROI 

  
Sales Enablement

Develop 4P planning guidelines and partner with Sales to plan and monitor execution 

Secure internal resourcing and information to support all customer meetings 

Develop sales presentations and sell-in materials as needed   

Partner with Sales in planning and execution of major Trade Conferences 

 

Requirements 

Bachelor’s degree in related field- Business, Marketing, or Communications

5+ years Brand Management experience (MBA welcomed)

CPG experience (preferably specialty/ natural foods – produce department)

Team Leadership 

Strategic Thinking 

Critical Thinking/ Creative Problem Solving 

Initiative 

Passion for the brand and consumer 

Learn the nuances of business/operations and work to maximize business opportunities.  Partner with organizational resources to create a more collaborative and comprehensive account management approach

Understand the Marketing strategy and tactics across the Path to Purchase 

Manage projects from conception through commercialization

Collaborate on, create and manage platforms that successfully bring profitable growth Interpret data and direct company positioning and activities based on findings

 

Proficiency in:
MS Office Suite, Especially Excel, Fluency in IRI data & Spins data reporting.

Recruiter Name: 
Tim Borop
Recruiter Phone: 
(262) 886-8000 ext. 218

Join Our Talent Network