CPG Food Sales Manager

Job Location: 
Western US

Are you a degreed Account Manager professional looking for a SALES opportunity in the CPG FOOD industry?  Do you have a strong history of sales success at mid to high level retailers? Are you ready to travel up to 75% on the west coast/west of the Rockies?

If you would like to grow your career and be part of a century old leader in food products, then you could be what our client is looking for in their next CPG FOOD SALES MANAGER!   This is an excellent opportunity with a very stable and growing company that offers a very competitive compensation package, 401k with company match to 6%, tuition reimbursement, STD/LTD/Life insurance, a wellness program and an excellent benefits package.  If this is for you or someone you know, please forward a current resume to: sfregien@pointonerecruiting.com

The CPG FOOD SALES MANAGER is responsible for profitable development of branded business for specific accounts within the assigned territory for our client. This will include achievement of distribution and product placement goals and successful management of multi-level contacts within each assigned account. This position is also accountable for achieving annual sales, profitability, distribution and promotional execution quotas for these specific accounts.

Essential Job Functions:

Account responsibility for specific key retailers, wholesalers and distributors in the west region including but not limited to, Stater Bros, Associated Foods, Super Store Ind. (Raley’s, Savemart, Lucky, Food Max), C&S and DOT.

Develop and monitor annual account plans with the broker as well as promotional programs and staying within spend goals

Manage broker expectations to include: pricing analysis, distribution grids, and market intelligence and share internally as needed

Perform business reviews with assigned brokers and customers.

Generate and analyze data, both IRI and Point of Sale for use in fact based selling.

Plan for long term growth strategies within targeted accounts

Management responsibility for select brokers, including constant and consistent communication on sales, distribution and spend goals.

Sell and negotiate promotional and pay to stay programs and events to targeted accounts

Communicate account requirements internally such as needed pack types, margins, etc.

Follow up with post promotional recaps and initiate change as necessary

Communicate external research and competitive information internally to client

Responsible for flow of information with brokers and sales managers pertaining to broker requests and updates

Monitor travel and meals budget

Consistent and accurate documentation to update accounts and order status

Accurate, timely forecasts by pack type and brand for all specified grocery accounts



MUST HAVE---Bachelor’s degree—NO EXCEPTIONS!

Minimum of five years of sales experience at mid to high level retailers

Travel required (75%)

High level of proficiency in MS Office

Broker management experience in a CPG industry preferred

Computer proficient with ability to comprehend new systems/programs



Experience in resourcing and utilizing retailer specific POS data

Experience with resourcing and comprehension of syndicated data and ability to generate fact based sales presentations

Proven work ethic and success working effectively in a team environment

Strong follow up ability while building strong and productive relationships with internal and external customers

Demonstrate a high level of independence and self motivation; take initiative and show resourcefulness while working in a flexible team environment




Recruiter Name: 
Scott Fregien
Recruiter Phone: 
(262) 886-8000 ext. 221
Manufacturing & Engineering

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